Third is brand extending and management.

第三步就是品牌的推广及管理。

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How to stretch brand, the key is to balance between brand extending risk and brand asset increment.

采用何种方法进行品牌延伸，关键在于对品牌延伸风险和品牌资产增值之间的权衡。

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The company says the initiative is primarily about teaching language skills to children, not extending its brand in the world's most populous nation.

该公司表示，这项计划主要着眼于向孩子们教授语言技巧，并非为在中国这个世界人口最多的国家进一步扩大其品牌。

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The company said it had made "significant progress" in extending the brand's geographic reach into some of the world's emerging markets.

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By tagging others, the photo will then appear on their respective Facebook pages, extending your brand to their friends and family.

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So far Mateschitz has been cautious about extending the Red Bull brand.

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