A brand in constant pursue of excellence naturally comes with an innovative and highly meaningful commercial.

一个从来都是追求超越、追求卓越的品牌，其广告创意之新、立意之高也就是自然的了。

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Brand Japan, which used to stand for a culture of excellence, these days brings to mind something else: denial.

过去曾代表一种优秀文化的日本，这些天让人想起的是另外一种东西：拒不承认。

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Its leading program, the ReBrand 100? Global Awards, is the highest recognition for excellence in brand repositioning.

其领先的计划，更名100全球奖项，是最高的表彰优秀的品牌定位。

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Hermes is such an example, and remains a brand of enduring excellence.

FORBES: 4 Steps To Building An Enduring Brand: Lessons From Hermes

Chinese consumers also place heavy emphasis on brand heritage as well as international credentials and overall excellence, Ford said.

FORBES: Lincoln, Cadillac Bet on U.S. Revival -- And China Up Sleeve

What are the ingredients that lead to strategic and creative excellence, to innovation, and what can consistently build a brand across territories, over time, through generations of products and consumers?

FORBES: Essentials of a long lasting client relationship