Television advertising is important for market entry to establish brand recognition; however, this channel is losing its effectiveness.

电视广告对于进入市场，建立品牌认知是很重要的；然而，这种媒体逐渐失效。

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The firm is ambitious: it hopes to establish a global brand.

该公司雄心勃勃：它希望建立一个全球性品牌。

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The secret is to establish a powerful brand identity that sings distinction. And establish that identity before you launch any marketing activities.

秘诀是要建立一个别人能够区分的强大的品牌标识，并且是要在你展开任何市场营销活动以前建立。

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Most marketing degrees teach people how to build brand awareness and how to establish brand metrics (anything that looks like a funnel or a pyramid mostly) and budgets are tied to them, and with that, a brands future.

FORBES: Creativity Sells.

"We're proud of the Vudu brand and see it as a way to establish a new brand in the online business, " says Greg Hall, Wal-Mart's head of home entertainment.

FORBES: Magazine Article

"We wanted to establish a brand that everyone associates with high quality, like Gore-Tex, " says Coombs, 34.

FORBES: Magazine Article