It's more than a logo swap out, incorporating our new illustration style and other brand elements.

它的一个标志交换出来，加入我们的新的插图风格和其他品牌元素。

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A brand name can make substantial contributions to a brands equity, and brand naming is at the most central position of choosing brand elements.

跨国经营条件下的品牌命名是品牌要素选择中最重要也是最困难的一项决策。

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Paid search offers the ability to control your visibility, messaging, and customer interaction-all key elements in brand building.

付费搜索能让你控制你的能见度、信息传递和与顾客互动，这都是品牌建设的关键元素。

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Beyond these three key brand elements, let the Star Trek story go where it wants to go.

FORBES: Three Brand Things To Look For When Watching Star Trek Into Darkness

"I think where there are challenges are perhaps some of the brand mark elements that have been left behind, which have been around for 40 years, " Ghai says, referring to the airline's logo, which has been radically changed.

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But other elements of brand are important too.

FORBES: Toms Adds Glasses In A Smart, Social Brand Extension