If using the brand's business model, and in the course of business when the formation of brand effectiveness, brand on behalf of a company is not so simple.

而如果采用品牌的经营模式，并且在经营过程中形成品牌效益之时，品牌就已经不是代表某一企业那么简单了。

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Television advertising is important for market entry to establish brand recognition; however, this channel is losing its effectiveness.

电视广告对于进入市场，建立品牌认知是很重要的；然而，这种媒体逐渐失效。

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The effectiveness of these signs, however, has mainly been studied in a proprietary manner by companies seeking a competitive edge through higher visibility and brand recognition.

这些标识的有效性，主要是公司以专有的方式，通过更高的知名度和品牌认知度来寻求竞争优势。

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You may have read last week about this new research from comScore about the effectiveness of Facebook ads and brand posts.

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Dr Philip Alford, director of the Digital Hub in the School of Tourism at Bournemouth University, told the BBC that the size of the brand made a big difference to the effectiveness of paid searches.

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Unfortunately, these models are fundamentally flawed in being biased to favor corrosive price promotion over brand-building advertising and to favor advertising cost efficiency over sales-growth effectiveness.

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