Everything you say and do--from how you greet others and answer the phone to how you dress and carry yourself--sends a message about your brand.

你的所有言行举止——从你打招呼和回电话的方式，到你的衣着和出行——都可凸显你的品牌信息。

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Don't bother. There's usually at least one brand or other on sale, and you can easily dress up store brands with your own additives like chunky bits of chocolate or crushed cookie.

别生气，通常至少有一个以上品牌的冰激凌在售卖，您也可以轻易地装扮起您自己的品牌：如大块巧克力或碎甜饼。

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One company that has taken note of the surge of popularity is Van Heusen, a brand established in 1921 and known particularly for its dress shirts.

FORBES: Van Heusen's Partnership With Matthew Stafford Demonstrates What Helps Men's Wear Brands Increase Sales

The recent release of pictures of Wozniacki's Wimbledon dress confirms the benefits of marrying a world-class designer with a global brand and an athlete at the top of her game.

WSJ: Tina Gaudoin on Style: Serving an Ace on the Courts

Instead, trademark law protects brand names, logos, symbols, designs and other optional elements of apparel and accessories, and trade dress law protects the design, packaging or appearance of apparel and accessories, solely to the extent they identify the source and origin of such products.

FORBES: Protecting Fashion Designs