And in the public domain! and make that your brand name, people won't be able to resist imagining all the wonderful features of the word you've co-opted whenever they hear your brand name.

如果你抢先抓住一个有魅力的词(他们是免费的，出现在公众领域)并让它成为你的品牌名字，人们不会不愿意去想象所有美好的特征当这个词已经增加了意思，每当他们听到这个词的时候。

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A website (whether a URL, domain, brand, etc.) is a place where the owner, individual visitor, and broader web community come together for a Shared purpose.

一个网站(无论是网址，域名，品牌等)是网站所有者、访客、和更广泛的网络社团为一个共同的目的而聚集在一起的地方。

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If you want to brand your company name, then choose a domain name that reflects it.

如果你希望你的公司名字打出品牌来，那就选一个准确反映它的域名吧。

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We have to admit, this particular brand of domain squatting could be an intriguing business model.

ENGADGET: US government seizes domain names, claims to have a warrant

Each deal is different depending on the domain name brand, your team, your stage and resources, the market opportunity, and personal objectives.

FORBES: Build Your Startup On A Vacant Domain Name

In addition to the aforementioned .spreadbetting, there were some big name brands submitting applications to claim their brand name as their domain such as Staples, State Farm, Apple and Cadillac.

FORBES: US Companies Lead The Icann Charge