The brief analysis of brand theory, the connotation and denotation of the brand definition, the inscapes of the media brand are dealt with in this part.

然后对品牌理论做了简单梳理，界定了传媒品牌的内涵和外延，并分析了传媒品牌的构成要素。

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One definition of a brand is a product or service that consumers will pay more for than an equivalent commodity.

有一条关于品牌的定义，就是品牌是消费者愿意为商品/服务付出的高过于此商品本身实际价值的额外价值。

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This also makes them by definition the most valuable soccer brand, ahead of both Barcelona and Real Madrid.

从字面意思来说，这也让曼联超过巴塞罗那和皇家马德里成为最有价值的足球品牌。

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For the entrepreneurial business person, it takes discernment and continuous discipline to distinguish between the private genius of brand definition .

FORBES: Coco Chanel: Personal Branding Legend

If it is true that Apple products are bought for the brand name (something I think entirely uncontroversial) then by definition they are restricting themselves to that top portion of the marketplace.

FORBES: The Limit To Apple's Value: Are They A Veblen Good?

As the brightest screen in the ThinkPad brand portfolio, Helix's 11.6-inch high definition 1080p IPS display maximizes clear, crisp and vibrant visuals in nearly any environment.

ENGADGET: Lenovo ThinkPad Helix official: 11.6-inch reversible screen, arrives next month for $1,499+