The place where all the big brand decisions are now being made is brand architecture.

今天，关于大品牌的决策都是在“品牌 架构”的层面上进行的。

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The research suggests the conscious mind should be trusted only with simple decisions, such as selecting a brand of oven glove.

研究指出，只有在做一些简单的决定时，有意识的思考才可以信赖，比如选购某种牌子的烤箱手套。

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Gurus walk consumers through their purchases, giving them confidence in their decisions and improving the brand experience of Microsoft.

Gurus工作原理贯穿消费者购买过程，在他们决定的时候给他们信心并提升微软品牌的体验。

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And second, from an advertiser's perspective--unlike the Disney channel, we are advertiser supported--the time in your life when you're making the most brand decisions that you'll hold on to for a very long time is when you get into your late teens and early 20s.

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Just one single negative review apparently affects our brand-buying decisions.

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The kids pretty much made all the creative decisions, which gave the brand its authenticity.

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