We can create significant added value by pushing the brand into other areas.

我们可以通过把这个品牌推向其他领域而创造出巨大的附加价值。

《柯林斯英汉双解大词典》

A trademark prevents others from using the identical or a similar word, name, or symbol to take advantage of the recognition and popularity of the brand or to create confusion in the marketplace.

商标可以防止其他人使用相同或相似的单词、名称或符号来利用品牌的认可度和知名度或在市场上造成困惑。

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When advertisers create a brand, for example, they want to impress consumers with the brand and its image.

例如，当广告商创建一个品牌时，他们想要用这个品牌和它的形象来打动消费者。

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P&G Brand Manager Sam Minardi told VOA the company wanted to create an inviting environment for TEAM USA Olympians and their families and friends.

VOA: standard.2010.02.20

But for a brand to create that soundDNA they have to be fearless and be consistent.

FORBES: Female CEO Series: Tena Clark Drums Up the Next Phase of Her Career

An incredible sea of change in the way information is shared and distrbuted online means that for the first time ever, any brand can create its own content affordably and at scale.

FORBES: Online Display Ads: The Brand Awareness Black Hole

Lloyds TSB, for example, has shelved plans to roll out its Evolvebank in the UK, and instead teamed up with Centrica, using that firm's well-established Goldfish credit card brand to create a online and phone bank.

BBC: The tough world of online banking