许多人在消费主义的影响下开始品牌消费(Brand Consumption),以使用名牌产品来满足自我认同感(Self-affirmation),借此提升自信(Assertiveness)和自我价值(Self-value)。
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Brand and Consumption Index 品牌消费测量指数
In image economic times, brand consumption becomes an important part of everyday life.
形象经济时代,品牌消费成为日常生活的重要组成部分。
Which type of a brand, you will follow the public judgement and feeling to make purchase decision on brand consumption?
你会著重那类品牌的公众评价及认受性作为选购决定的依据?
It is The Times of brand consumption. As the improvement of our life, the demand of quality has reached an unprecedented height.
当今社会是品牌消费的时代,随着生活水平的不断提高,人们对品质的要求也达到了以往从未有过的高度。
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