Advertising in aircraft "is a unique way to reach a very affluent customer and allows a brand to differentiate its delivery channel over a competitor, " Thiel says.

飞机上的广告是一个独特的方式来接触到顾客，并使一个品牌因其特殊的传输通道来超过竞争对手，”泰尔说。

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"Microsoft's strategy is likely to be to compete on price," said Brent Williams, an analyst with the Benchmark co. "Now there's a competitor with the muscle and the brand recognition."

“微软公司的战略可能是竞争价格，”the Benchmark Co的分析师Brent Williams说，“现在面对的是一个有实力和知名度的竞争者。”

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Brand positioning relies on the identification of a real strength or value that has a clear advantage over the nearest competitor and is easily communicated to the consumer.

品牌定位依赖于某种真正的优点或价值，这种优点或价值相比直接竞争者有明显优势，并且易于和消费者沟通。

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It provides 360-degree intelligence about their product interests, category interests, brand interests and competitor loyalty.

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When digital photography arrived, Kodak had the marketing muscle and brand awareness to quash any competitor.

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