Once some kind of product becomes a brand commodity, it will bring the enterprise more overflow benefit than an unknown or common product.

一旦某一产品成为品牌商品，它将给企业带来超出无品牌产品销售的溢价收益。

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Stop being a commodity and start creating meaning behind what your brand stands for, and engage, first and foremost, your most valuable assets - your employees!

不再仅仅做商品，开始创建你品牌所代表的意义，并且首先是你最有价值的资产，你的员工的参与。

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One definition of a brand is a product or service that consumers will pay more for than an equivalent commodity.

有一条关于品牌的定义，就是品牌是消费者愿意为商品/服务付出的高过于此商品本身实际价值的额外价值。

youdao

Revenue climbed 27% on higher global volumes, offsetting bottom-line pressures from higher commodity costs, heavier investment on brand building and emerging markets infrastructure, and losses associated with the operations of bottlers that the company acquired last year.

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She is, after all, a marketable commodity and likely has more than one company associated with her brand.

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"The more of a commodity PCs become, the more reliance manufacturers will place on brand-name awareness, pricing and market segmentation, " says Stephen.

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