According to past research in this domain, it proposed that four variables, including brand commitment, self-esteem, self-monitoring and self-confidence of consumer to brand, had influences on preference change.
基于前有文献研究结果,发现消费者对品牌承诺、自尊、自我监控和消费者对品牌自信均会对偏好改变发生影响。
参考来源 - 消费者个体差异对品牌偏好改变的重要干扰作用·2,447,543篇论文数据，部分数据来源于NoteExpress
高博品质，质量承诺。
Brand commitment refers to the strength of the relationship between consumers (or customers) and a particular brand (or service).
品牌的承诺是指消费者之间的关系强度(或客户)和特定的品牌(或服务)。
That commitment becomes your brand, your legacy, and the reason why people pay attention.
人们会关注它，是因为，这个承诺是您的品牌，您的遗产。
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