Under this kind of situation, consumer's choice behavior of international brand became more complicate, and consumer's psychology of consumption became more difficult to grasp.
在这种形势下，消费者对国际品牌的选择行为愈加复杂，消费者的消费心理也愈加难以把握。
Through questionnaire investigation and Regression Analyze, this research has found out the relation between product's consumption value and consumers' choice behavior of international brand.
本研究通过问卷调查，主要运用回归分析，找出了产品消费价值与消费者国际品牌选择之间的关系。
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