An internal merchandising hierarchy that groups products in different levels, such as division, department, category, brand, and so on.

内部销售层次结构，将产品按不同的级别分类，例如分公司、部门、类别、品牌等等。

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Each product document has a unique product ID, as well as other vital information that is commonly used when browsing the catalog, including category, brand, and name.

每个产品文档都有一个惟一产品ID以及浏览目录时常常使用的其他重要信息，包括种类、品牌和名称。

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Maybe the nicotine-flavored chewing gum category will make the Marlboro brand worth a few dollars.

或许开创一个尼古丁口味的口香糖品类，会使万宝路这个品牌继续存在。

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And in a world where competition in every brand category is only increasing, identifying a relevant way to set your brand apart can only help.

FORBES: Hyundai's Challenge To Mercedes: Should Either Brand Be Nervous?

You looked at your assets within the context of the digital world, and you figured out a way to make an old brand category newly relevant and exciting.

FORBES: How Mumford & Sons and Fun. Benefit from One Guy's Talent for Brand Reinvention

With his oversight as CEO of Clear Channel, Pittman is once again not just taking on the competition (his own former company included), but reinventing a media brand category altogether.

FORBES: How Mumford & Sons and Fun. Benefit from One Guy's Talent for Brand Reinvention