For example, brand equity can be borrowed by extending the brand name to a line of products in the same product category or even to other categories.

例如，可以借用品牌资产以延伸品牌名称，用于一系列在同一类别的产品或者甚至其它种类。

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Here are greater than the design work done in some cases. It significantly different across the different categories, regions and brand requirements.

下面是大于设计在工作中所做的一些案例。虽然跨越不同的行业类别、服务地区和品牌的要求。

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"Did Montblanc, a specialised luxury brand in the writing instrument segment, extend its perception of" luxury brand "to its other product categories?"

“万宝龙，在书写工具市场上的专业的奢侈品牌，扩大其“奢侈品牌”对其他的产品的影响力。”

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Also, as social media usage increased (primarily Facebook) over time by respondents, there was a measurable decline in specific product brand preferences in a majority of the product brand categories covered in the study.

FORBES: Can Social Media Be Killing Brands?

While long-standing luxury brands will most likely be fine if they deliver true quality and the high level of service well-heeled consumers expect, some other brand categories probably won't survive this new era of non-gratuitous spending.

FORBES: Magazine Article

In 2010 the Ford brand swept both categories, for its Fusion Hybrid sedan in the car category and Transit Connect in the truck segment.

FORBES: Cadillac ATS, Ram 1500 Take Car, Truck of the Year Awards