Building a brand is just like building a reputation in that you need to prove yourself again and again in order for people to put their trust in you and become loyal to you.

建立品牌正如不断证明自己以使人们信任你，忠诚于你。

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The best-known smart city is Masdar, a brand-new development in Abu Dhabi that recently welcomed its first residents and will eventually become home to 40, 000 people.

最知名的智能城市，是Masdar，一个位于阿布扎比市的全新住宅区。近来，该城迎来了首批居民，最终将成为4万人的家园。

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So to increase the patronage, the community centers start to invite top brand retailers like McDonalds, Starbucks, top training companies to become their "anchor tenants" to bring in the people.

因此，为增加人气，社区中心开始邀请世界顶零售企业如麦当劳、星巴克以及一流的培训公司成为他们的“主打客户”。

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Remember, people will forgive one or two blunders, but when they become a regular occurrence they also become a regular part of the brand people come to expect from us.

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It will be the central hub of your online presence and will become the go-to place for people to learn anything and everything about your brand and writing business.

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"The Guy Fawkes mask has now become a common brand and a convenient placard to use in protest against tyranny - and I'm happy with people using it, it seems quite unique, an icon of popular culture being used this way, " he says.

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