浅谈品牌资产管理_论文 关键词：品牌资产；品牌资产管理；品牌资产测量；品牌资产评估 [gap=1421]Keywords: Brand assets; Brand assets management; Brand equity measurement; Brand assets eva luation ..
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other proprietary brand assets 品牌资产 ; 其他品牌专有资产 ; 其他权益
Brand assets evaluation 品牌资产评估
The Brand Assets 品牌资产
famous brand assets 品牌资产
employer brand assets 雇主品牌资产
brand assets assessment 品牌资产评估
constitution of brand assets 品牌资产构成
Fourthly, on how to managing the brand assets, I conceive the evaluation system of brand equity and table some proposals on how to avoid risks and investment.
在品牌资产的管理上，本文提出了对城市品牌运营过程中如何建立权益测评体系，如何认识与防止风险以及后续投资等问题。
参考来源 - 中国城市品牌理论研究与实证分析·2,447,543篇论文数据，部分数据来源于NoteExpress
Brand loyalty degree is the most important one and epitomizes the value of brand assets.
在顾客心理能级中最重要的是顾客的品牌忠诚度，它集中体现着品牌资产的价值。
Brand extension is an important means by which corporation directly gain profits and endlessly accumulate and expand their brand assets.
品牌延伸是企业直接获得利益并不断积累和扩大品牌资产的重要手段。
For more representative brand assets assessment methods are introduced and evaluation, and focuses on market customer influence evaluation method.
对比较有代表性的品牌资产评估方法进行介绍和评析，并重点研究了市场顾客影响力评估法。
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