Building a Strategy, Part III: Beyond the Brand Affinity app.

建立战略，第三部分：超越类同应用。

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Because of its theme parks in particular, brand affinity is an area where Disney thinks it holds a clear advantage over its peers.

迪士尼公司认为自己和同行的比较优势在于其品牌的亲和力，尤其是要归功于公司旗下的主题公园。

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"The great thing for the manufacturers is they can create that brand affinity with the consumer on the back of Android, instead of having Android be front and center," Castonguay said.

最制造商来说，最好的事情莫过于可以在消费者中建立品牌的亲和力，而Android却是居于幕后而非前台。

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Those campaigns attracted attention, but not necessarily the kind that would lead to either brand affinity or revenue.

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Social Media on the other hand is more about dialog and brand affinity.

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The Davie Brown Index looks at multiple attributes to determine a celebrity's ability to influence brand affinity and consumer purchase intent.

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