...品牌情感;品牌信任;网站品牌忠诚 The Empirical Research on the Influence of Customer Experience on B[gap=835]Key words: Shopping website; Customer experience; Brand affect; Brand trust; Website brand loyalty ..
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比如,Chaudhuri和Holbrook(2001)的研究通过在品牌信任(Brand Trust)、品牌喜爱(Brand Affect)与相对价格、占有率之间建立中间变量:品牌购买忠诚度和品牌态度忠诚度。
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We assume that incidental brand exposures do not affect us, but our work demonstrates that even fleeting glimpses of logos can affect us quite dramatically.
我们以为偶然露出商标不会影响我们的行为,但是研究表明即使迅速的瞟一眼标志也会显著地影响我们。
If I notice a problem at the on-line brand community, I inform the community board, or other members, even if it doesn't affect me.
如果我发觉有问题,我会通常虚拟品牌社区的负责人或其他会员,尽管对我不会构成任何影响。
The accounting need for an asset to be 'measured at a monetary amount with sufficient reliability' would also affect accounting for intangible assets such as brand names.
会计条款中要求:资产必须“用货币量来衡量,并且衡量要有足够的可靠性和依据”。这一条款会影响无形资产(例如品牌)的会计计量。
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