A trademark prevents others from using the identical or a similar word, name, or symbol to take advantage of the recognition and popularity of the brand or to create confusion in the marketplace.

商标可以防止其他人使用相同或相似的单词、名称或符号来利用品牌的认可度和知名度或在市场上造成困惑。

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A brand is more than a name, design or symbol.

品牌不仅是一个名字、设计或者象征。

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A brand is like a person's name.

一个品牌就像一个人的名字。

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Such pay-for-delay deals arise when generic companies file a challenge at the Food and Drug Administration to the patents that give brand-name drugs a 20-year monopoly.

NPR: Court: Can Drug Companies Pay To Delay Generics?

When they tried to use the phone, they discovered that the battery had died, and were given either a brand-name replacement or a cheaper generic cell phone battery.

FORBES: Why Generic Products Can Make You Feel Bad About Yourself

But a Consumer Reports analysis found that the FDA was as likely to warn about manufacturing issues at a brand-name drug factory as a generic one, Dr. Santa says.

WSJ: A Users' Guide as Generic Lipitor Goes on Sale