“What I’ve tried to do with Twestival is be quite strict with the brand and basic guidelines, but then let cities get creative with their events, ” said Amanda Rose, founder of Twestival.

我试着在Twestival中做的就是，严格对待我们的品牌和基本规则，但是让每个城市在其活动中发挥创造性。

youdao

Matt O’Connor, the outfit’s founder (and a PR man), says his first pop-up let him launch his brand for a tenth of the normal cost, while testing product ideas.

当测试产品时，马特奥康纳装备的创始人（和公关的人）说，他的第一次“弹出式”艺术才让他开始了打造自己的品牌，仅仅占其中的十分之一。

youdao

It boasts a famous brand name, a smart founder and a plausible business model.

这家公司有一个远近闻名的品牌、一位聪明的创始人，和一个合理的商业模式。

youdao

Leonard Marsh, the co-founder of the Snapple beverage brand, has died at age 80.

WSJ: Snapple co-founder Leonard Marsh dies at 80

We see this vulnerability often in licensing arrangements after a brand has changed ownership, and the founder-entrepreneur is no longer a part of the landscape.

FORBES: Post-Visionary Licensing Diagnostics

Mr Missoni, 58, is the son of the founder of the eponymous brand and co-owns the firm with his siblings.

BBC: Missoni boss missing as Venezuela plane disappears