We have learnt to choose our partners carefully for their ability to contribute to our strategic objectives - to ensure there's a fit with our brand and reputation.
我们学会了根据对方对达成我们战略目标做出贡献的能力来慎重选择合作伙伴，以确保这种合作符合BBC的品牌和声誉。
Bottom Line: Blind brand loyalty or distrust is counterproductive. Every shoe company makes a variety of models that differ in performance and fit.
总结：盲目忠诚品牌或不信任会适得其反。每家公司都会制作了各式各样性能、穿着合适的模型。
If I buy a top brand I expect the paint to be good and to fit the description.
如果我买一个顶级品牌的油漆我期望是好的，适合的描述。
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