7、品牌关系(Brand relationship):这种观点强调品牌与消费者之间的协同 关系。奥美公司认为,品牌是消费者与产品的关系,消费者才是品牌的最后拥有者,品 牌是消...
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Brand Relationship Management 品牌关系管理 ; 牌关系管理 ; 品牌关系营销 ; 牌关系营销
brand relationship quality 品牌关系质量 ; 的品牌关系质量 ; 提出的品牌关系质量 ; 牌关系品质
Brand Relationship Loss Costs 品牌关系损失成本
brand relationship spectrum 品牌关系谱
consumer-brand relationship 品牌关系
Brand Relationship Loss Cost 品牌关系损失成本
In the end, this article analyzes how to build brand relationship by mass communication, personal communication and network communication.
最后,以大众传播、人际传播和网络传播三种传播形式分析如何建立品牌关系。
Brand relationship is the application of relationship marketing theory in the aspect of brand, and it is the new phase of brand theory study.
品牌关系是关系营销理论在品牌层面的运用,是品牌理论研究的新阶段。
This is where the brand Relationship Model helps brand managers to predict consumer behaviour to a certain extent, which could either hamper or leverage the brand's equity.
品牌关系模型帮助品牌经理从某种程度上预测消费者行为,但这也会阻碍或反作用于品牌资产。
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