Set in a Milanese palazzo (a grand public building) north of the city centre, the concept is a winning combination of a three-room hotel, art gallery, design boutique and cafe-restaurant, and Sozzani has since replicated its success in Tokyo and Seoul.
He invested in a motorbike to carry them around, sold them a few paintings and started down the road that would one day see him create a gallery, a boutique hotel and a beautiful museum of art in Ubud.