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"My husband teases me that I'm too vigilant when I buy turkey and put it in a plastic bag and put it on the bottom shelf of the grocery cart, away from everything else, " Undurraga said.
CNN: What government tests found in your meat
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Sidney Frank made billions by selling Grey Goose vodka, nearly indistinguishable from bottom-shelf brands, at a rich price.
FORBES: Magazine Article
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Working from the base of Wild Irish Rose, Marvin Sands steered Canandaigua into other bottom-shelf wines like Manischewitz and Old Duke for three decades.
FORBES: Up From the Gutter
