The bottom line: for all the marketing hype, alliances aren't all things to all people—but everybody can get some benefit out of them.

底线是：对于所有的营销炒作，联盟并不是对所有人来说都是一切——但每个人都能从中受益。

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The bottom line is that pharmaceutical companies as a whole invest more in marketing than they do in research and development.

底线是，制药公司整体上在市场营销上的投资要多于在研发上的投资。

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It's not difficult to see why marketing often has its own permanent place at the bottom of your to-do list.

这就不难看出为什么营销总是常任“待办事项清单”的底部位置。

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