But to me, bottle shape and label design are just as important.

不过对我来说，酒瓶形状及外观设计同样重要。

youdao

Many wine regions have a preference for a particular bottle shape.

很多葡萄酒产区都有自己特定的习惯瓶形。

youdao

To hit the target demographic, Haley decided on a sleek, slender bottle shape.

命中目标人口，哈利决定光滑，细长瓶子形状。

youdao

More curious than where I saw the ad touting the streamlined bottle was the content and intent of the ad, which tries to convince beer-drinkers that the shape of the bottle is a worthwhile reason to give up other imported brews and come back to Heineken.

FORBES: Whether It's Bing Or Heineken, At The End of the Day, It's What's Inside That Counts

Plus, the shape of a bottle doesn't lend itself to tight, orderly packing on a large scale.

FORBES: Pinot Plastic

From my branding perspective, I find it odd that Heineken has chosen to make the shape of its bottle the centerpiece of its new communications strategy.

FORBES: Whether It's Bing Or Heineken, At The End of the Day, It's What's Inside That Counts