The coordination mechanism between single manufacturer and singe retailer is studied under the logistics service mode of both direct chain and traditional chain through retailers.
研究了在直销和通过零售商的传统销售渠道共存的物流服务模式下，一个生产商和一个零售商的协调关系。
The main reason of the bullwhip effect existed in the demand processing is that both the manufacturer and the retailer use their own different inventory policies to process demand.
需求过程中的牛鞭效应主要是由于生产商和零售商利用各自库存策略处理信息的结果。
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