The world brand, the national pride. (Bosideng).

世界品牌，民族骄傲。(波司登)。

youdao

Bosideng chairman’s Gao ranked no. 736 on the 2011 Forbes Billionaires List with wealth of $1.7 billion.

波司登公司董事长高德康以17亿美元的财富位列2011年福布斯全球亿万富豪榜第736位。

youdao

Bosideng said earlier this year it would expand into Europe though the purchase of property for a flagship store in London.

FORBES: China's Down Leader Bosideng Buys "Jessie" Chain In Move To Diversify

Bosideng is led by Chinese billionaire Gao Dekang, a member of the list of 25 Influential Chinese in Global Fashion published this year by Forbes China, the licensed Chinese-language edition of Forbes.

FORBES: China's Down Leader Bosideng Buys "Jessie" Chain In Move To Diversify

"We like investing in Chinese consumer-focused companies but, even among businesses in this attractive sector, there are no guarantees as declines in the fortunes of some Chinese sportswear brands is reflected in their continued buildup of inventory, " said George Raffini, managing partner at private-equity firm Headland Capital Partners, which bought a stake in down-apparel maker Bosideng International Holdings Ltd.

WSJ: China Brands Lose to Western Labels