abstract:Boosterism is the act of "boosting" (or promoting) a town, city, or organization, with the goal of improving public perception of it. Boosting can be as simple as "talking up" the entity at a party or as elaborate as establishing a visitors' bureau.
Most also attend a daylong in-person training that serves up tips on taking beef boosterism online through blogs, tweets, Facebook campaigns and YouTube videos.
The ousted brokers claim, among other things, that they--along with their clients--were duped by former Salomon telecom analyst Jack Grubman 's boosterism of WorldCom's stock.