According to the CBS TV affiliate in Minneapolis, Minnesota, two customers attempting to bookthe exact same flight, searching on their laptops while sitting side-by-side, found significantly different fares just because one was logged into his frequent flyer account while the other was not.
If you like fast planes, cool technology, heroic entrepreneurs who joust with the old guard and tale-telling worthy of Tom Wolfe's The Right Stuff, then Free Flight is thebook for your summer reading.