Site design goal is to form a forum website for the latest news about Jimmy, and Jimmy exchanges between readers, including Home, the latest news, book recommendations, BBS forums, personal space features five Forum.
Kobo readers can use the site to share the books they are reading, see what their friends are reading, get bookrecommendations and compare reading statistics.
The book's success is attributed to bloggers and the sharing of book reviews and recommendations on social media, as well as old-fashioned word of mouth advertising in physical coffee shops, and most probably at the school gates.