Facing a downturn in book buying, and competition from online e-books, publishers are increasingly turning to cell phones.

面对低迷的图书市场，还有来自网上的竞争，出版商开始把目光转向手机。

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You may end up buying their book on the way out, but soon afterwards, it is much like fast food, and you get a nameless sense that you've been cheated.

你可能会在出去的路上买他们的书，但它就像快餐一样，你很快就会有一种莫名其妙的感觉，觉得自己被骗了。

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Studying instead of watching TV will help you to get better exam results, while saving five yuan instead of buying an ice cream means you can buy a new book.

学习而不是看电视将帮助你获得更好的考试成绩，而节省五元钱而非买一个冰激凌意味着你可以买一本新书。

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"Amazon has built a very strong relationship with e-book buying consumers that were the first wave of adopters of electronic readers, " says Epps.

CNN: New Sony Reader adds touchscreen, wireless downloads

These days, book buying trips have brought us overseas.

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What most readers (and observers) do know is that Amazon and Kindle are the best book-buying and one of the best (if not the best) book-reading experience.

FORBES: Connect