This dissertation discusses the aesthetic character of book brand and press brand. This dissertation is established in the actualities of the publishing brands in the world.

本文主要讨论狭义的出版品牌的美学品格，即图书品牌和出版社品牌的美学品格。

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The index at the back of the book lists both brand and generic names.

书末尾的索引把商标名和通用名都列了出来。

《柯林斯英汉双解大词典》

Now, other publications have opened themselves up to similar deals - such as book clubs in women's titles supported by a relevant brand, for example.

目前，更多的出版物也开辟出了同类的广告形式——例如由某品牌赞助的女性“读书俱乐部”等。

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The Book Business brand, and goodwill.

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While Andy Milligan, a partner at business consultancy, Caffeine, and author of football business book "Brand it Like Beckham, " said that club owners, the Glazers, may go into "overdrive" in the next 24 hours to reassure global stakeholders that the club's stability, on the pitch, is not at risk.

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But at the reading for her new book she advised brand-builders to throw popularity to the wind.

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