It won't be long before we start seeing ads in e-books, a business professor and a former book editor wrote in a Wall Street Journal editorial today.

用不了多久，我们就会在电子书中看到广告。一位商业教授和一位前图书编辑今天在华尔街日报的社论中写道。

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What never occurred to him — and what any experienced colleague could have told him — was that companies don't choose management consultants from ads in the phone book.

有一个他没有经历过的，而任何经历过的同事都可以告诉他的事实，那就是公司不会从电话本广告中招聘管理顾问。

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Although this book primarily serves the interests of scriptwriters, the visual thinking that underlies billboards and transport ads relates to both copywriting and scriptwriting.

固然这本书主要针对编剧而写，但作为广告牌及车载广告根底的视觉思想对写作及编导都有一定水平的协助。

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"A lot of people think you have to get people angry to really move votes, " said political scientist Kerwin Swint, a professor at Kennesaw State University in Georgia who wrote a book that examines political humor in ads.

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He also used Twitter ads to promote a book by venture capitalist Guy Kawasaki called "Enchantment, " targeting users who expressed interest in the book's topic, persuasion tactics, by tweeting about it or searching for related information using Twitter's search feature.

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In 1963, British advertising pioneer David Ogilvy, in his book Confessions of an Advertising Man, argued that ads should be all business, selling products by informing consumers rather than entertaining them.

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