The thought from the American publishing field is that never book can get success without book advertisings. Book ads take very important role on the publishing process.

出版大国美国出版社图书广告的理念是：没有哪本书不做广告就可以成功，可见图书广告在图书出版中的作用绝非可有可无。

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It won't be long before we start seeing ads in e-books, a business professor and a former book editor wrote in a Wall Street Journal editorial today.

用不了多久，我们就会在电子书中看到广告。一位商业教授和一位前图书编辑今天在华尔街日报的社论中写道。

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What never occurred to him — and what any experienced colleague could have told him — was that companies don't choose management consultants from ads in the phone book.

有一个他没有经历过的，而任何经历过的同事都可以告诉他的事实，那就是公司不会从电话本广告中招聘管理顾问。

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"A lot of people think you have to get people angry to really move votes, " said political scientist Kerwin Swint, a professor at Kennesaw State University in Georgia who wrote a book that examines political humor in ads.

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He also used Twitter ads to promote a book by venture capitalist Guy Kawasaki called "Enchantment, " targeting users who expressed interest in the book's topic, persuasion tactics, by tweeting about it or searching for related information using Twitter's search feature.

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In 1963, British advertising pioneer David Ogilvy, in his book Confessions of an Advertising Man, argued that ads should be all business, selling products by informing consumers rather than entertaining them.

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