In the first experiment, the researchers set up a scenario in which a group of male undergrads were told they had landed a job and now had to negotiate a signing bonus.

在第一个实验中，研究人员为一群男性本科生设定了一个场景，告诉他们已获得一份工作，目前需要就签约奖金进行谈判。

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And as the supply of original scripted content continues to dwindle and ratings fall accordingly, each of the networks will likely be forced to cut ad rates and offer bonus spots or refunds come early 2008, a scenario that could cost them tens of millions of dollars.

FORBES: Writers Gone, Viewers Stay