In an experiment, the researchers sold 73% more hand lotion when it was offered in a bonuspack than when it carried an equivalent discount (even after all other effects, such as a desire to stockpile, were controlled for).
The package includes a standard copy of "Gears of War 3, " a wired headset, plus a download token for bonus game content including the Infected Omen Weapon Pack and the Adam Fenix character for use in multiplayer.
The Physical Warfare Pack will be available as a pre-order bonus all over the globe at various retailers, although only the UK stores have been announced.