The important words are in bold type.

重点词是用黑体字印刷的。

《牛津词典》

Major headings and terms in bold and italics: words in major heading tags and words in bold and italics will also influence your ranking.

主要标题以及粗体和斜体的单词：主要标题标记中的单词以及粗体和斜体的单词也会影响排名。

youdao

Sometimes I type in a large font to have the words and sentences bold before me.

有时候我用大号字体和粗体字写作。

youdao

Those were bold words, the kind the world knows so well now.

CNN: Pakistan's Malala: Global symbol, but still just a kid

Today, in a joint statement, the finance ministers of Germany, Netherlands and Finland have effectively asserted that, despite the bold words of the statement they agreed to in June, Spain will remain caught in a the vicious banking-sovereign circle.

FORBES: Germany to Spain and Ireland: Drop Dead

So when you are being interviewed, you enhance your chances of being quoted when you use bold, action-oriented words.

FORBES: Use Bold, Action-Oriented Words -Media Training