They may be less price-sensitive with lipstick because they buy it only every three to six months, says Alicia Sontag, senior vice president of global marketing for Bobbi Brown Cosmetics.

WSJ: Very Bright Lipstick, All the Time

There are still aren't, you know, very many lines dedicated to women of color, so you really have to shop around--you know, going to Bobbi Brown Cosmetics, and then going to the drugstore to pick up some Black Opal foundations, and then going to Wet 'n' Wild to get a lipstick.

NPR: Sam Fine, 'Makeup Artist to the Stars'

Makeup guru Bobbi Brown's cosmetics line was a pioneer of the "nude" look, where color is applied subtly to enhance features.

WSJ: Very Bright Lipstick, All the Time