"Smash" also represents a test for NBC's new creative chief, Bob Greenblatt.

WSJ: The High Stakes of NBC's 'Smash'

"We think Seth is one of the brightest, most insightful comedy writers and performers of his generation, " NBC Entertainment Chairman Bob Greenblatt said in the official announcement.

CNN: Seth Meyers gets 'Late Night' host gig

When the Comcast deal finally closes at the end of the month, f ormer Showtime entertainment chief Bob Greenblatt will have a chance to put his creative stamp on the network.

FORBES: Another Exec Bites The Dust At NBC