First, creating a global position for Chevy marketing matches the move that Akerson made earlier with the Cadillac brand to form a new position that he recently filled with Bob Ferguson.

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On the field, any manager who has enjoyed a prolonged period of success such as Sir Alex Ferguson, or Bob Paisley and Brian Clough in the 70s and 80s, accepts that getting to the top is the easy bit, the hard part is to stay there.

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