With regards to knife crime, Michael Turner QC, chairman of the criminal bar association, said "a very blunt instrument" was being used in the form of deterrent sentences which, he said, "research shows doesn't work".
Of course the goal of advertising has always been to present the right message to the right consumers but the current form of television advertising that was ushered in during the Mad Men era is a blunt instrument in an age of computer controlled laser surgery.