Some regional insurers, such as Maryland-based CareFirst BlueCross BlueShield, have moved ahead with broader programs.

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Why are they included in the same breath as groups like Anthem BlueCross, that are for-profit ventures?

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Online publisher Buzzfeed received funding from Hearst Media, and patient health records company Hello Health brought in an investment from Sandbox Industries, a venture fund sponsored by BlueCross and BlueShield.

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