The company's back-to-basics strategy has helped win back formerly disillusioned customers who had strayed after the company began introducing trendy lines without much regard for its 34-year-old core business of blue jeans and other simple clothing staples like khakis and cheap shirts.
Being the junior partner in a moderate government had weakened the appeal of Mr Haider's party to its core constituency, disgruntled blue-collar workers and others, such as small farmers and shopkeepers, who feel threatened by modernisation.