The advanced 96k upsampling raises the bar for playback of movies, television, and concert films mastered for Blu-ray Disc.

先进的96k升采样技术提高了播放蓝光光盘所制作的电影，电视和音乐会电影的标准。

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Having lost the video format war, Toshiba Corp. said Monday it will make Blu-ray disc products and plans to join the once-rival camp, the Blu-ray disc Association.

东芝输掉影片规格战之后，周一该公司宣布，未来他们将生产蓝光光碟产品，还计画加盟昔日对手阵营，也就是蓝光光碟联盟。

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Mike Dunn, head of home entertainment at Fox, sums up the strategy: "If you buy a Blu-ray disc you get a BMW."

福克斯家庭娱乐的主管麦克·邓恩，总结了策略：“如果你购买了蓝光光盘，得到是宝马。”

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The Blu-ray Disc Association (BDA) is responsible for promoting and developing business opportunities for Blu-ray Disc - the next-generation optical disc format for storing high-definition movies, games, photos and other digital content.

ENGADGET: Blu-ray Discs expand to 128GB under new BDXL spec

Through "Video on Demand powered by Qriocity" customers can instantly rent from a growing library of thousands of Hollywood blockbuster movies across Sony's 2010 models of network-enabled BRAVIA TV, Blu-ray Disc player and Blu-ray Disc Home Theater system.

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The Blu-ray DiscTM name and Blu-ray DiscTM logo are registered trademarks of the Blu-ray Disc Association.

ENGADGET: Blu-ray Discs expand to 128GB under new BDXL spec