'So if you're being asked to speak as an expert by media and winning awards for your blog, that may compel the powers that be at your company to re-evaluate you.

他表示：“如果你受媒体之邀作为专家讲话，或者博客获了奖，这就有可能会促使你所在公司的管理者重新评估你的价值。”

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In fact every person who posts interesting or useful content online in a social network, a podcast, video or a blog is a media company.

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For example, writer and editor Om Malik expanded the eminence of his popular technology blog into a successful media company, the GigaOm network, now affecting the decisions of users, vendors and investors in the high tech industry.

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Southwest has a significant presence online and since 2006 the company has made a concerted effort to extend its social media presence beyond a corporate blog and Twitter account.

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