At PAX East 2013 in Boston, Blizzard Entertainment (a division of Activision Blizzard Publishing) is offering gamers the first chance to get hands-on gameplay with the new cross-platform free-to-play (F2P) game Hearthstone: Heroes of Warcraft.
Collectively, movie-based games have not been as popular as Electronic Arts' (nasdaq: ERTS - news - people ) sports-based titles or role-playing titans like World of Warcraft, made by Blizzard Entertainment, a unit of Vivendi (other-otc: VIVEF - news - people ).